If you are a business owner, whether offline or online and you want to outwit your competitors in the field, you may want to explore the many online advertising ideas that will help you promote your business online.

Indeed, many businesses are now moving towards advertising and marketing online as this can help widen your reach when it comes to getting in touch with your target audience and promoting your product to a wider audience.

Here are a few online advertising ideas to help you have a good start when it comes to advertising on the internet. Keep in mind that you have to take the costs as well as the expertise and effectiveness of each of the advertising options.

1. Advertise your business in banners. These square or rectangle ads run along the sides of a website and you can advertise your business in other websites to reach out to your potential customers. Usually, you can design your own banner ad or have someone design it for you.

2. Explore the affiliate marketing program. One of the smart ways to advertise and promote your business online is through affiliate marketing. In this marketing technique, affiliates will promote your business and get a commission every time a sale is made or a referral is made. Affiliate marketing is one of the online advertising ideas that allows you give the promotion and advertising task to the affiliates and you are ensured of sales before you can actually pay them.

3. Advertise in the search engines. When people want something on the internet, they most often go to the search engines to find answers, thus it is a wise step to make your business visible online. Google and Yahoo allows paid ads on the search engine results page, thus you may want to take advantage of this as well. However, keep in mind that although these ads, which are in the form of pay per click scheme are cheap at first glance, it can also be expensive and costly especially if your marketing plan fails.

4. Explore the free ways to promote your business online. Indeed, there are cost-free ways to make your business known online. You can join forums, share your expertise and promote your website. You can also write articles, press releases or gather testimonials from your clients. These simple online advertising ideas can indeed make a difference in your quest to make your business known online.

5. Do not just think about getting people to come to your business website. You have to make sure as well that you are making them stay longer in your site and make them patronize your business or purchase your products. Indeed, marketing online should not just stop in getting traffic to your website, you have to make sure also that you can convert online visitors into sales and eventually profit as well – which is of course, your main aim in advertising online.